This is probably the biggest acquisition of Walt Disney Co. eversince they bought Pixar 3 years ago. Disney bouught Marvel Entertainment for $4 billion. Popular comic book characters of Marvel such as Spiderman, Incredible Hulk, Iron Man, Captain America and the others will be joining the family of Disney characters. According to Marvel Chief Executive Ike Perlmutter, Disney will be “the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses”.
Analysts think that this is a good merger for the two entertainment giants. Many are expecting that the Marvel brand will be visible to all the Disney parks all over the world as well as their cable channels.