Archive | February, 2012

Its Showtime Beats Eat Bulaga

showtime abs-cbnDespite the Eat Bulaga lead in rating game, ABS-CBN’s new noontime program, It’s Showtime, managed to gain more advertisers compare to Eat Bulaga and Kusina Master combined ad sales for that opening day!

It’s Showtime accumulated an outstanding 49.8 ad minutes in its debut last Monday, easily beating the combined commercial airtime of Eat Bulaga and Kusina Master with 31.3 ad minutes and 6.3 ad minutes respectively.

This is a complete turn over from the viewership data released by AGB Nielsen and Kantar which indicates EB and Kusina Master edging over Showtime in a wide margin!

However, total earnings are yet to be concluded from this data as sources indicate, GMA’s ad rate for its Daytime programs are relatively higher than counter parts from ABS-CBN.

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